Apple Watch NPI Asset Production
Client: Apple
Role: Graphic Production Lead
Overview
Managed end-to-end asset production for Apple Watch NPI — spanning Ultra, Series, and SE models across an extensive band lineup. Oversaw 500+ tracked production tasks across every launch cycle.
The Complexity Multiple SKUs, band permutations, and late-arriving hardware final images made prioritization and cross-functional coordination critical. Any delay cascaded across the team's workload.
How I Worked Led a team of 4 — delegating workload in real time, participating in cross-functional check-ins with dev and production teams, and pulling in additional resources when capacity was at risk. Served as final QC, maintaining version control and catching spec errors and naming inconsistencies before handoff.
Outcome Every launch shipped on time.
