Apple Watch NPI Asset Production
Client: Apple
Role: Graphic Production Lead
Overview
Managed the production and delivery pipeline during the New
Product Introduction (NPI) phase for Apple Watch.
Oversaw 500+ tracking units, coordinating both single and
multi-asset sets while maintaining brand accuracy across
complex hardware and band permutations.
Key Contributions
Workload Optimization: Led Apple Watch pod, allocating tasks
and resources to meet critical NPI milestones and global
launch deadlines.
Quality Control : Served as the final gatekeeper for asset quality, ensuring brand compliance and technical precision across all
high-volume deliverables.
Process Coordination: Bridged the gap between design concepts
and engineering handoff, resolving technical roadblocks to maintain
a seamless production flow.
