Aoba is a contemporary brand concept for an organic matcha and flower shop. Designed the full brand identity from the ground up — including logotype, packaging, and promotional visuals — with a focus on modern minimalism and premium feel.

Color and typography were rooted in the brand's name and character: green drawn from matcha's natural palette, blue referencing the meaning of "Aoba" (青葉, fresh green leaves), and refined serif typography to convey quality and calm.

AI-assisted photography was used to support the campaign visual direction.