Role: Brand, Product Designer
Scope: Brand Identity, Visual System, App Design
Type: Personal Project

Beach Better is a solo-friendly beach cleanup app built around one idea: making small efforts feel worth doing. The brand needed to feel approachable and energetic without being loud — something that motivates action without preaching.

The visual system was designed to carry that tone consistently across every touchpoint, from onboarding to mission tracking to smartwatch integration. Playful but purposeful — a brand that feels as good as the act itself.